The KBSA and corporate member Quooker has launched a unique £250,000 support package for kitchen retailers, designed to encourage people back to the high street and into independent showrooms across the country.

Quooker are supporting the KBSA by investing their skills and expertise in a marketing campaign aimed at driving consumers into a high street kitchen showroom. The campaign has already begun with a full colour advert, which appeared in the Daily Telegraph newspaper on 08 October. Further key positions have been secured in the national press, such as the Sunday Times and the Guardian, as well as kitchen magazines and all well-known home interest titles such as Homes & Gardens and Ideal Home. These will be supported by a targeted direct mail and digital campaign that will run until the end of November.

Stephen Johnson, managing director at Quooker said: “The Covid crisis and resultant financial pressures have shaken independent businesses nationwide, forcing us through some of...

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