The Advertising Standards Authority (ASA) has deemed an advert for Dyson’s Pure Hot + Cool Fan could mislead consumers into believing the product was a cordless fan by using images that do not clearly show the need to plug into mains electric.

The ad, which ran in April this year, was challenged by a complainant who said the images used implied that the fan was cordless. Dyson responded by stating that the product “was clearly shown in the ad as having a cord, which was distinguishable from both the floor and the rug depicted on the opposite of the image”.

The company said it “did not believe there was any reasonable prospect of the average consumer being misled into thinking the product was cordless”, adding that, considering no other cordless air purifiers currently exist in the UK market, should Dyson have developed such a model, the fact that it was cordless would be one of the key features it would clearly advertise and shout about.

How have outdoor living lines been performing for you this season?

Click here to take part in the poll on our home page...